Article: Does Keyword Count In The Title Affect Ranking? - Free Reprintable Article

Article: Does Keyword Count In The Title Affect Ranking? - Free Reprintable Article: "Does Keyword Count In The Title Affect Ranking?
by Jon Ricerca

Almost all SEO's agree that having your keywords in the 'title' tag is important for ranking. Is it? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. We also decide to find out if repeating your keyword more than once was a factor in ranking.

The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I had to visit each page and count the number of times the keyword (the search term) was used between the title and /title tags. Those keyword counts were then tabulated for the first 10 rankings and finally converted into a normalized 'ranking correlation'. The results for each of the two leading search engines were kept separate so that we could discover any differences between the two leading search engines for this factor.

The resulting graphs show each keyword count normalized into a number between -100 and +100 showing the likelihood of being ranked higher/lower. A value of +100 shows that all 10 rankings were in the proper order to show that pages of the studied value ALWAYS rank HIGHER than pages of another value. A value"